Intern, Social Media and Marketing - Firki

Mumbai, Pune, Hyderabad, Chennai, Ahmedabad, Delhi, Bengaluru

Firki is India’s first and only Online Teacher Training Portal: a world-class, open-source blended learning programme for teachers across India to access, use and transform their teaching practice. It focusses on general pedagogy, is designed for both in-service and pre-service educators, to improve their practice and student outcomes. Firki aims to reach out to 50,000 users through the teacher training portal across India directly impacting 1,96,500 children.

The long term vision for Firki is to be the most accessible and effective route to a high quality alternate certification in India. Firki takes a 70/20/10 approach to teacher training in which 70% of the learning happens through the on 2016 India Innovation Grant Program the job experience of being a teacher in the classroom, 20% through coaching, mentoring and communities of practice, and 10% through coursework (online portal)

Position Summary:

The Firki Social Media Intern will manage be responsible for marketing Firki to teachers and school leaders in all parts of India - through the use of Facebook, Twitter and other tools.

  • Create, research, edit, publish and generate daily content (original texts, images or videos) that optimized for platform used and encourages community members to take action;
  • Stay current with social media tools and trends – includes reading blogs and listening to podcasts;
  • Set up Google Analytics [or be willing to learn];
  • Set up and monitor company pages within each social media platform to increase the visibility of company’s social content;
  • Continue to define and refine our social marketing process;
  • Continuously improve by analyzing the appropriate social data, and report social media actions on a monthly basis for successes and new opportunity;
Knowledge and Technical Skills :
  • Exceptional written and oral communication skills in English
  • Proficiency in using Microsoft Office, and Google Apps
  • Previous experience with LMS or online learning tools (desired)
Competencies and Abilities :
  • Ability to be resourceful, take responsibility and find effective solutions to problems
  • Entrepreneurial attitude: working independently while also being a team player
Values and Mindsets :
  • Belief that every single child deserves an excellent education and that every single child has the ability to be successful academically, despite their background
  • Strong organisation skills
  • Strong time management skills
  • Strong work ethic and sense of possibility
  • Demonstrated self-starting abilities: able to be resourceful, take responsibility and find effective solutions to problems
 Education and Experience :
  • Knowledge of social media and analytics software (eg, Facebook Insight)
  • Knowledge of online marketing and good understand of major marketing channels, experience including but not limited to Instagram, Facebook, Twitter, Pinterest, Snapchat, Periscope and etc.
  • Team-oriented, motivated self-starter who thrives in a fast-paced, dynamic environment;
  • 1-2 years work experience in the education environment, including facilitating and coaching groups of teachers and school leaders (preferred)
  • Previous experience working hard in a deadline-oriented, target-driven environment with respect for process and professionalism (preferred)
  • Experience as a program coordinator or project manager (preferred)
Intern, Social Media and Marketing - Firki