Associate, Communications and Marketing
Mumbai, Bangalore

Position Summary:

To lead the marketing, advertising, PR and media activities of the Firki​Teacher Training Portal and managing Firki’s media presence, including partnerships and innovative media opportunities. The Communications Associate will be responsible for documenting, capturing and writing stories to pitch to the media and to share with an external audience. This position is critical in shaping the external perception of the Firki and Teach For India brand, spreading awareness about the potential of the teacher training portal, and inspiring others to join the movement.

Team Overview:

The Firki project is nestled within Teach for India’s Training and Impact team, and works largely with external implementation partners. This role with co­report to the Firki Leader and the Communications Manager. The Communications team at Teach For India works with external stakeholders for PR and Events, and partners with internal teams to create and execute the overall marketing, brand and communication strategies for the organization. This includes the development of targeted outreach strategies, design, events and materials for a diverse, nationwide audience of current and prospective donors, potential applicants to the Fellowship, new Fellows and staff, current staff and Fellows, the alumni body, the education community and extended networks at large.


Primary responsibilities include but are not limited to:

  • Leading the advertising, PR and media initiatives for Firki
  • Building brand awareness across relevant mainstream and innovative media spaces
  • Achieving media mention targets across publications
  • Capturing, documenting, and writing inspiring stories, features, press releases etc.
  • Conceptualising and executing recruitment and fundraising campaigns, to maximise user engagement
  • Engaging with external stakeholders and create partnerships and co­branded tie ups
  • Use of primary / secondary market research data towards targeted marketing
  • Monitoring and archiving media mentions across print and digital platforms

Additional Responsibilities:

  • To provide support to the Firki Team in the recruitment of technology saavy teachers and schools for the Firki platform
  • To provide support to the larger Firki and T&I team during events and campaigns

Knowledge and Technical Skills:

  • Excellent communication skills
  • Writing skills and experience in writing
  • Knowledge of a second language preferred

Competencies and Abilities:

  • Organizational and execution skills
  • Creative thinking ability
  • Ability to deliver under pressure
  • Strong on resourcefulness

Education and Experience

  • Graduate/Postgraduate
  • 1+ years of experience ­ in PR/ Media/ Advertising is a bonus
Associate, Communications and Marketing Firki - Mumbai, Bangalore